TikTok was founded in 2017 and is owned by the Beijing-based company ByteDance that also owns Douyin (TikTok’s equivalent in China).
TikTok is a fast-growing, user-generated social media app that allows its users to create video content, using music in the background. The app was the 2nd most downloaded in the world in 2019, 7th of the decade, and has more than 500 million active users to date.
TikTok allows its users to integrate music into their video content, and for the artists behind the music to get paid. Artists can also use the platform for marketing and promotion efforts.
Have a read here if you’re curious to find out how you can use your music on TikTok.
Worldwide reach. TikTok is one of the fastest-growing social media platforms in the world, and is available in over 155 markets and 75 languages.
Number of users
+500 million users.